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- catalog contributor b10138714.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxii, 297 p. :".
- catalog hasFormat "Visual persuasion.".
- catalog identifier "0803972458 (alk. paper)".
- catalog identifier "0803972466 (pbk. : alk. paper)".
- catalog isFormatOf "Visual persuasion.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Thousand Oaks,Calif. : Sage Publications,".
- catalog relation "Visual persuasion.".
- catalog subject "659.1/042 20".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Commercial art.".
- catalog subject "HF5822 .M415 1996".
- catalog subject "Visual communication.".
- catalog tableOfContents "A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.".
- catalog title "Visual persuasion : the role of images in advertising / Paul Messaris.".
- catalog type "text".