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- catalog contributor b10159918.
- catalog contributor b10159919.
- catalog contributor b10159920.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Includes bibliographical references (p. 287-290) and index.".
- catalog description "Introducing the five requisites -- Story of Beecham -- Defining a merger of equals -- Selling a new and better company -- Now we are one -- Starting at the top -- Launch of Simply Better -- Developing the road map for the Simply Better way -- Making change the strategy -- Becoming the Simply Better healthcare company -- Last thoughts.".
- catalog extent "xi, 302 p. :".
- catalog identifier "0875846343 (alk. paper)".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog spatial "Great Britain".
- catalog spatial "United States".
- catalog subject "338.7/616151/0973 20".
- catalog subject "HD9667.9.S64 B38 1997".
- catalog subject "Pharmaceutical industry Great Britain Management.".
- catalog subject "Pharmaceutical industry United States Management.".
- catalog subject "SmithKline Beecham Pharmaceuticals Management.".
- catalog tableOfContents "Introducing the five requisites -- Story of Beecham -- Defining a merger of equals -- Selling a new and better company -- Now we are one -- Starting at the top -- Launch of Simply Better -- Developing the road map for the Simply Better way -- Making change the strategy -- Becoming the Simply Better healthcare company -- Last thoughts.".
- catalog title "From promise to performance : a journey of transformation at SmithKline Beecham / Robert P. Bauman, Peter Jackson, Joanne T. Lawrence.".
- catalog type "text".