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- catalog contributor b10166436.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "I. Dimensions of experiments in marketing research -- Major components of experiments -- Accuracy of experiments -- Internal and external validity -- II. Types of experiments in marketing research -- Experimental designs and settings category -- Independent variable category -- Dependent variable category -- Subject assignment category -- Quasi-experiments -- III. Experiments in marketing research in action -- Experiments and the marketing research process -- Two levels of quantitative analysis: percentages and analysis of variance -- Analysis via extensive quantitative tests and techniques.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "ix, 216 p. :".
- catalog identifier "0899309607 (alk. paper)".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Quorum,".
- catalog subject "658.8/3 20".
- catalog subject "HF5415.2 .P379 1996".
- catalog subject "Market research".
- catalog subject "Marketing research.".
- catalog tableOfContents "I. Dimensions of experiments in marketing research -- Major components of experiments -- Accuracy of experiments -- Internal and external validity -- II. Types of experiments in marketing research -- Experimental designs and settings category -- Independent variable category -- Dependent variable category -- Subject assignment category -- Quasi-experiments -- III. Experiments in marketing research in action -- Experiments and the marketing research process -- Two levels of quantitative analysis: percentages and analysis of variance -- Analysis via extensive quantitative tests and techniques.".
- catalog title "Experiment-research methodology in marketing : types and applications / Gordon L. Patzer.".
- catalog type "text".