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- catalog contributor b10175710.
- catalog contributor b10175711.
- catalog contributor b10175712.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Strategic role of marketing -- Corporate strategy decisions -- Business strategies and their marketing implications -- Environmental and competitive analysis -- Industry dynamics and strategic change -- Market segmentation and market targeting -- Positioning decisions -- Marketing strategies for new market entries -- Strategies for growth markets -- Strategies for mature and declining markets -- International marketing strategies -- Implementing business and marketing strategies -- Controlling marketing strategies and programs.".
- catalog extent "xxiv, 392 p. :".
- catalog identifier "0256136920".
- catalog isPartOf "Irwin series in marketing".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Chicago : Irwin,".
- catalog subject "658.8/02 20".
- catalog subject "HF5415.13 .W249 1996".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Strategic role of marketing -- Corporate strategy decisions -- Business strategies and their marketing implications -- Environmental and competitive analysis -- Industry dynamics and strategic change -- Market segmentation and market targeting -- Positioning decisions -- Marketing strategies for new market entries -- Strategies for growth markets -- Strategies for mature and declining markets -- International marketing strategies -- Implementing business and marketing strategies -- Controlling marketing strategies and programs.".
- catalog title "Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.".
- catalog type "text".