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- catalog contributor b10182949.
- catalog contributor b10182950.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Includes bibliographical references (p. 313-319) and index.".
- catalog extent "xx, 330 p. :".
- catalog identifier "007052033X (alk. paper)".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8 20".
- catalog subject "Advertising.".
- catalog subject "HF5415 .R3255 1996".
- catalog subject "Marketing.".
- catalog subject "Sales promotion.".
- catalog title "The new maximarketing / Stan Rapp, Thomas L. Collins.".
- catalog type "text".