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- catalog contributor b10186272.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction to the paradigm: recognizing and capitalizing on a marketing opportunity -- Consumer analysis: the heart of the marketing process -- Competitor analysis -- Company analysis -- Community analysis: social, international, and legal considerations -- Product policy -- Pricing policy -- Communications policy -- Distribution channel policy -- Financial considerations in marketing -- Market research.".
- catalog extent "xi, 237 p. :".
- catalog identifier "0538844949 (pbk.)".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Cincinnati : South-Western College Pub.,".
- catalog subject "658.8 20".
- catalog subject "HF5415.13 .M47 1995".
- catalog subject "Marketing Management Case studies.".
- catalog subject "Marketing Management.".
- catalog subject "Marketing research.".
- catalog subject "Sales promotion.".
- catalog tableOfContents "Introduction to the paradigm: recognizing and capitalizing on a marketing opportunity -- Consumer analysis: the heart of the marketing process -- Competitor analysis -- Company analysis -- Community analysis: social, international, and legal considerations -- Product policy -- Pricing policy -- Communications policy -- Distribution channel policy -- Financial considerations in marketing -- Market research.".
- catalog title "The marketing paradigm : a guide for general managers / Paul R. Messinger.".
- catalog type "text".