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- catalog abstract "Scenarios deals with how managers can set out and negotiate a successful course into the future for the organization in the face of significant uncertainty. Scenarios deals first with the principles of organizational learning and then moves on to describe practical and down-to-earth ways in which the organization can develop its skill in conducting an ongoing scenario-based strategy process. The methods described are based on many years of practical experience of managers in both large and small organizations; and they are grounded in solid logic.".
- catalog contributor b10191073.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "1. 1965 to 1990 : five discoveries in Shell -- 2. Three competing paradigms in strategic marketing -- 3. The business idea of an organization -- 4. Dealing with uncertainty -- 5. Scenarios and the business idea -- 6. Scenario planning in organisations -- 7. The practitioner's art -- 8. Articulation of the business idea -- 9. Competitive positioning -- 10. Scenario development -- 11. Option planning -- 12. The management of change -- 13. Planning processes -- 14. Guiding the strategic conversation.".
- catalog description "Includes bibliographical references (p. [295]-298) and index.".
- catalog description "Scenarios deals with how managers can set out and negotiate a successful course into the future for the organization in the face of significant uncertainty. Scenarios deals first with the principles of organizational learning and then moves on to describe practical and down-to-earth ways in which the organization can develop its skill in conducting an ongoing scenario-based strategy process. The methods described are based on many years of practical experience of managers in both large and small organizations; and they are grounded in solid logic.".
- catalog extent "xiv, 305 p. :".
- catalog hasFormat "Scenarios.".
- catalog identifier "0471966398 (cloth : alk. paper)".
- catalog isFormatOf "Scenarios.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Chichester, England : New York : John Wiley & Sons,".
- catalog relation "Scenarios.".
- catalog subject "658.4/52 20".
- catalog subject "Communication in management.".
- catalog subject "Creative thinking.".
- catalog subject "HD30.3 .V36 1996".
- catalog subject "Strategic planning.".
- catalog tableOfContents "1. 1965 to 1990 : five discoveries in Shell -- 2. Three competing paradigms in strategic marketing -- 3. The business idea of an organization -- 4. Dealing with uncertainty -- 5. Scenarios and the business idea -- 6. Scenario planning in organisations -- 7. The practitioner's art -- 8. Articulation of the business idea -- 9. Competitive positioning -- 10. Scenario development -- 11. Option planning -- 12. The management of change -- 13. Planning processes -- 14. Guiding the strategic conversation.".
- catalog title "Scenarios : the art of strategic conversation / Kees van der Heijden.".
- catalog type "text".