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- catalog abstract "In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - enhanced a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines. And hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace. In describing how a one-chair barbershop, a regional opera company, and a medium-size airline all benefited enormously from the RM approach, he explains how no-tech, low-tech, and high-tech Revenue Management applications can revolutionize the way businesses make money. The RM-driven company has one overriding goal: to sell the right product to. The right customer at the right time for the right price. Cross clearly explains the concepts at the heart of Revenue Management, exploding a number of existing myths about contemporary business strategy.".
- catalog contributor b10191094.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "And hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace. In describing how a one-chair barbershop, a regional opera company, and a medium-size airline all benefited enormously from the RM approach, he explains how no-tech, low-tech, and high-tech Revenue Management applications can revolutionize the way businesses make money. The RM-driven company has one overriding goal: to sell the right product to.".
- catalog description "In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - enhanced a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines.".
- catalog description "Introduction: Cost-Cutting, Reengineering, Downsizing -- Now What? -- Ch. 1. Entropy, Anorexia, and Empty Profits -- Ch. 2. Finding the "Lost" $300 Million -- Ch. 3. The Core Concepts of Revenue Management -- Ch. 4. Case Study: The Attack of the Laser Fares -- Ch. 5. The RM Revolution -- Ch. 6. Launching the Revenue Rocket -- Ch. 7. Case Study: National Car Rental's Near-Death Experience -- Ch. 8. What You Don't Know about Revenue Management Could Kill You! -- Ch. 9. The Marketing Renaissance.".
- catalog description "The right customer at the right time for the right price. Cross clearly explains the concepts at the heart of Revenue Management, exploding a number of existing myths about contemporary business strategy.".
- catalog extent "xii, 276 p. :".
- catalog hasFormat "Revenue management.".
- catalog identifier "0553067346".
- catalog isFormatOf "Revenue management.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : Broadway Books,".
- catalog relation "Revenue management.".
- catalog spatial "United States.".
- catalog subject "658.15/54 20".
- catalog subject "HD60.7 .C76 1997".
- catalog subject "Revenue management United States.".
- catalog tableOfContents "Introduction: Cost-Cutting, Reengineering, Downsizing -- Now What? -- Ch. 1. Entropy, Anorexia, and Empty Profits -- Ch. 2. Finding the "Lost" $300 Million -- Ch. 3. The Core Concepts of Revenue Management -- Ch. 4. Case Study: The Attack of the Laser Fares -- Ch. 5. The RM Revolution -- Ch. 6. Launching the Revenue Rocket -- Ch. 7. Case Study: National Car Rental's Near-Death Experience -- Ch. 8. What You Don't Know about Revenue Management Could Kill You! -- Ch. 9. The Marketing Renaissance.".
- catalog title "Revenue management : hard-core tactics for market domination / Robert G. Cross.".
- catalog type "text".