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- catalog abstract "In case you haven't noticed, there's a whole new retail and marketing scene out there. It's complicated, intensely competitive, and changing at a rate that's hard to keep up with. MasterMinding the Store helps you deal with the present situation and prepare for the future. How so? By imparting the creative insights of Donald Ziccardi, who has logged 20 years in marketing and advertising; his experience is woven into over 100 real-life anecdotes and case studies about media strategies, creative executions, and agency-client relationships that provide the combined wisdom of years and years of experience.".
- catalog alternative "Advertising, sales promotion and the new marketing reality".
- catalog alternative "Master minding the store".
- catalog contributor b10197678.
- catalog contributor b10197679.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "1. Getting Started -- 2. Positioning the Company -- 3. Know Your Consumer and Competitor before Writing the Game Plan -- 4. The Marketing Plan -- 5. Creating and Developing the Brand Image -- 6. Formulating the Creative -- 7. Media Planning -- 8. Creative Adaptation for the Media -- 9. Sales Promotion -- 10. The Merchandising Arena: Point of Purchase and Personal Selling -- 11. Public Relations: The Art of the Spin -- 12. Doing It by the Numbers: Budgeting, Timetables, and Measuring Results.".
- catalog description "In case you haven't noticed, there's a whole new retail and marketing scene out there. It's complicated, intensely competitive, and changing at a rate that's hard to keep up with. MasterMinding the Store helps you deal with the present situation and prepare for the future. How so? By imparting the creative insights of Donald Ziccardi, who has logged 20 years in marketing and advertising; his experience is woven into over 100 real-life anecdotes and case studies about media strategies, creative executions, and agency-client relationships that provide the combined wisdom of years and years of experience.".
- catalog description "Includes bibliographical references (p. 301-302) and index.".
- catalog extent "xxii, 310 p. :".
- catalog identifier "0471139106 (cloth : alk. paper)".
- catalog isPartOf "National Retail Federation series".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "658.8/7 20".
- catalog subject "Advertising.".
- catalog subject "HF5429 .Z45 1997".
- catalog subject "Marketing.".
- catalog subject "Sales promotion.".
- catalog tableOfContents "1. Getting Started -- 2. Positioning the Company -- 3. Know Your Consumer and Competitor before Writing the Game Plan -- 4. The Marketing Plan -- 5. Creating and Developing the Brand Image -- 6. Formulating the Creative -- 7. Media Planning -- 8. Creative Adaptation for the Media -- 9. Sales Promotion -- 10. The Merchandising Arena: Point of Purchase and Personal Selling -- 11. Public Relations: The Art of the Spin -- 12. Doing It by the Numbers: Budgeting, Timetables, and Measuring Results.".
- catalog title "Advertising, sales promotion and the new marketing reality".
- catalog title "Master minding the store".
- catalog title "MasterMinding the store : advertising, sales promotion, and the new marketing reality / Donald Ziccardi with David Moin.".
- catalog type "text".