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- catalog abstract "Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs.".
- catalog contributor b10197681.
- catalog contributor b10197682.
- catalog contributor b10197683.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog description "1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age -- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences -- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy -- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition -- and How Not To -- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line -- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization -- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too -- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity -- 9. Community Knowledge: How to Anticipate What Your Customer Wants -- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy -- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape -- 12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer -- 13. Making It: How to Get There from Here -- 14. An Open Letter to the CEO.".
- catalog description "Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs.".
- catalog description "Includes bibliographical references (p. [392]-414) and index.".
- catalog extent "xxv, 436 p. :".
- catalog identifier "0385482051".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "eng".
- catalog publisher "New York : Currency/Doubleday,".
- catalog subject "658.8 20".
- catalog subject "Customer relations.".
- catalog subject "HF5415.127 .P465 1997".
- catalog subject "Market segmentation.".
- catalog subject "Relationship marketing.".
- catalog subject "Technological innovations.".
- catalog tableOfContents "1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age -- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences -- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy -- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition -- and How Not To -- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line -- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization -- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too -- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity -- 9. Community Knowledge: How to Anticipate What Your Customer Wants -- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy -- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape -- 12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer -- 13. Making It: How to Get There from Here -- 14. An Open Letter to the CEO.".
- catalog title "Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers.".
- catalog type "text".