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- catalog abstract "Business on the Internet is going global. Thousands of U.S. companies have already discovered the value of the World Wide Web for marketing, sales, and customer support. The Web breaks down traditional barriers to international commerce, and innovative companies can use it to transcend the limits of size and location and to compete in the global electronic marketplace. But to thrive in this new environment, managers need to understand both the advantages and the pitfalls of business without borders. Global Advantage on the Internet analyzes successful strategies of corporations around the world, illustrating how the Internet has changed the rules for international competitiveness.".
- catalog contributor b10243707.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Business on the Internet is going global. Thousands of U.S. companies have already discovered the value of the World Wide Web for marketing, sales, and customer support. The Web breaks down traditional barriers to international commerce, and innovative companies can use it to transcend the limits of size and location and to compete in the global electronic marketplace. But to thrive in this new environment, managers need to understand both the advantages and the pitfalls of business without borders. Global Advantage on the Internet analyzes successful strategies of corporations around the world, illustrating how the Internet has changed the rules for international competitiveness.".
- catalog description "Foreword / Cathy J. Medich -- Ch. 1. Business Without Borders -- Ch. 2. Covering Cyberspace: This Sun Never Sets -- Ch. 3. Serving Information on a Worldwide Platter -- Ch. 4. Opening the Marketplace to Electronic Commerce -- Ch. 5. Continental Divide: Canada and Mexico -- Ch. 6. Community Ties: Online In Europe -- Ch. 7. Japan: Making the Competitive Connection -- Ch. 8. Building Global Business: Integrated Web Strategies -- Ch. 9. Net Value: International Information Resources -- Ch. 10. Country Positioning on the Web -- Ch. 11. Assessing Information Infrastructure -- Ch. 12. National Policy and Global Advantage -- Appendix A. International Internet Statistics -- Appendix B. Selected Web Sites by Country -- Appendix C. Global Internet Access Sampler.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "x, 358 p. :".
- catalog hasFormat "Global advantage on the Internet.".
- catalog identifier "0442019386".
- catalog isFormatOf "Global advantage on the Internet.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "New York : Van Nostrand Reinhold,".
- catalog relation "Global advantage on the Internet.".
- catalog subject "658/.05467 20".
- catalog subject "Business Computer network resources.".
- catalog subject "Business enterprises Communication systems.".
- catalog subject "Competition, International.".
- catalog subject "HF54.56 .C76 1996".
- catalog subject "Internet.".
- catalog subject "World Wide Web.".
- catalog tableOfContents "Foreword / Cathy J. Medich -- Ch. 1. Business Without Borders -- Ch. 2. Covering Cyberspace: This Sun Never Sets -- Ch. 3. Serving Information on a Worldwide Platter -- Ch. 4. Opening the Marketplace to Electronic Commerce -- Ch. 5. Continental Divide: Canada and Mexico -- Ch. 6. Community Ties: Online In Europe -- Ch. 7. Japan: Making the Competitive Connection -- Ch. 8. Building Global Business: Integrated Web Strategies -- Ch. 9. Net Value: International Information Resources -- Ch. 10. Country Positioning on the Web -- Ch. 11. Assessing Information Infrastructure -- Ch. 12. National Policy and Global Advantage -- Appendix A. International Internet Statistics -- Appendix B. Selected Web Sites by Country -- Appendix C. Global Internet Access Sampler.".
- catalog title "Global advantage on the Internet : from corporate connectivity to international competitiveness / Mary J. Cronin ; [foreword by Cathy J. Medich].".
- catalog type "text".