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- catalog contributor b10251481.
- catalog contributor b10251482.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing concept in tourism / A.V. Seaton -- Analysis of tourism demand: market segmentation / A.V. Seaton -- Analysis of tourism demand: tourism behavior / A.V. Seaton -- Marketing research in tourism / M.M. Bennett -- Marketing mix: the tourism product / A.V. Seaton -- Marketing mix: tourism pricing / A.V. Seaton -- Marketing mix: tourism distribution / M.M. Bennett -- Marketing mix: tourism promotion / A.V. Seaton -- Putting it all together: tourism marketing past and present / A.V. Seaton -- Tourism marketing in Eastern Europe / J.J. Lennon -- EU leisure tourist market / R. Davidson -- UK short holiday market / R. Smith -- Business travel marketing / U.A. Schlentrich -- Destination marketing / A.V. Seaton -- Airline marketing / M.M. Bennett -- Marketing the small tourism business / Morrison A. -- Information technology and databases for tourism / M.M. Bennett -- Service, quality and tourism / M.M. Bennett -- Airline marketing: Northwest Airlines / M.M. Bennett -- Hotel marketing: marketing planning in the Canadian hotel / D. Anderson -- Travel agency marketing: Thomas Cook, UK / M.M. Bennett -- Tour operator marketing: direct holidays, UK / M.M. Bennett -- Destination marketing: Florida - the uses of research / B.E. Pitegoff.".
- catalog extent "xx, 540 p. :".
- catalog identifier "0412573202 (pbk.)".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "London ; Boston, Mass. : International Thomson Business Press,".
- catalog subject "338.4/791/0688 20".
- catalog subject "G155.A1 M297 1996".
- catalog subject "Tourism Marketing.".
- catalog tableOfContents "Marketing concept in tourism / A.V. Seaton -- Analysis of tourism demand: market segmentation / A.V. Seaton -- Analysis of tourism demand: tourism behavior / A.V. Seaton -- Marketing research in tourism / M.M. Bennett -- Marketing mix: the tourism product / A.V. Seaton -- Marketing mix: tourism pricing / A.V. Seaton -- Marketing mix: tourism distribution / M.M. Bennett -- Marketing mix: tourism promotion / A.V. Seaton -- Putting it all together: tourism marketing past and present / A.V. Seaton -- Tourism marketing in Eastern Europe / J.J. Lennon -- EU leisure tourist market / R. Davidson -- UK short holiday market / R. Smith -- Business travel marketing / U.A. Schlentrich -- Destination marketing / A.V. Seaton -- Airline marketing / M.M. Bennett -- Marketing the small tourism business / Morrison A. -- Information technology and databases for tourism / M.M. Bennett -- Service, quality and tourism / M.M. Bennett -- Airline marketing: Northwest Airlines / M.M. Bennett -- Hotel marketing: marketing planning in the Canadian hotel / D. Anderson -- Travel agency marketing: Thomas Cook, UK / M.M. Bennett -- Tour operator marketing: direct holidays, UK / M.M. Bennett -- Destination marketing: Florida - the uses of research / B.E. Pitegoff.".
- catalog title "The Marketing of tourism products : concepts, issues, and cases / [edited and with contributions by] A.V. Seaton, M.M. Bennett.".
- catalog type "text".