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- catalog abstract "This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community. From the offerings of commercial on-line services like the Motley Fool investment community to Internet communities of book lovers who gather a Amazon.com, Net Gain offers real-world scenarios and lessons for building value and creating competitive advantage. The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children. They suggest that to compete in the on-line economy, you must establish an entirely new organizational mindset toward product development, marketing, customer service, and distribution and rethink your company's relationships to customers, suppliers, and competitors.".
- catalog alternative "Virtual communities".
- catalog contributor b10258805.
- catalog contributor b10258806.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "From the offerings of commercial on-line services like the Motley Fool investment community to Internet communities of book lovers who gather a Amazon.com, Net Gain offers real-world scenarios and lessons for building value and creating competitive advantage. The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children. They suggest that to compete in the on-line economy, you must establish an entirely new organizational mindset toward product development, marketing, customer service, and distribution and rethink your company's relationships to customers, suppliers, and competitors.".
- catalog description "Includes bibliographical references (p. 221-224) and index.".
- catalog description "This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community.".
- catalog description "pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come -- pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology -- pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations -- management agenda.".
- catalog extent "xv, 235 p. :".
- catalog identifier "0875847595 (alk. paper)".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Boston : Harvard Business School Press,".
- catalog subject "658.8/00285/467 20".
- catalog subject "Commerce.".
- catalog subject "Computer Communication Networks.".
- catalog subject "Consumer Satisfaction.".
- catalog subject "Customer relations.".
- catalog subject "HF 5415.1265 H141 1997".
- catalog subject "HF5415.1265 .H34 1997".
- catalog subject "Internet marketing.".
- catalog subject "Internet.".
- catalog subject "Marketing.".
- catalog subject "Public Relations.".
- catalog subject "Virtual communities".
- catalog tableOfContents "pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come -- pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology -- pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations -- management agenda.".
- catalog title "Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.".
- catalog title "Virtual communities".
- catalog type "text".