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- catalog accrualPolicy "Monthly".
- catalog alternative "Direct mark.".
- catalog date "1968".
- catalog description "Ceased in print format. Continued online by: Direct marketing (Online).".
- catalog description "Has companion publication: Guide to mail order sales, 1981-1987.".
- catalog extent "v.".
- catalog hasFormat "Also issued on microfilm by University Microfilms International.".
- catalog hasFormat "Also issued online.".
- catalog hasFormat "Direct marketing".
- catalog identifier "0012-3188".
- catalog isFormatOf "Also issued on microfilm by University Microfilms International.".
- catalog isFormatOf "Also issued online.".
- catalog isFormatOf "Direct marketing".
- catalog isReplacedBy "Direct marketing (Online)".
- catalog issued "1968".
- catalog language "eng".
- catalog publisher "[Garden City, N.Y., Hoke Communications]".
- catalog relation "Also issued on microfilm by University Microfilms International.".
- catalog relation "Also issued online.".
- catalog relation "Direct marketing (Online)".
- catalog relation "Direct marketing".
- catalog relation "Guide to mail order sales".
- catalog relation "Reporter of direct mail advertising".
- catalog replaces "Reporter of direct mail advertising".
- catalog subject "659.13/3/05".
- catalog subject "Direct marketing Periodicals.".
- catalog subject "HF5861 .R4".
- catalog title "Direct mark.".
- catalog title "Direct marketing".
- catalog title "Direct marketing.".
- catalog type "text".