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- catalog alternative "Usos y formas de la persuasión publicitaria".
- catalog contributor b10286950.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Includes bibliographical references (p. 169-179).".
- catalog extent "253 p. :".
- catalog identifier "8480631589".
- catalog isPartOf "Lenguaje y comunicación ; 8".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "spa".
- catalog publisher "Barcelona : Octaedro,".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Communication Study and teaching.".
- catalog subject "Communication in marketing.".
- catalog subject "HF5822 .L66 1996".
- catalog subject "Mass media Semiotics.".
- catalog subject "Persuasion (Psychology)".
- catalog subject "Semiotics.".
- catalog title "El espectáculo del deseo : usos y formas de la persuasión publicitaria / Carlos Lomas.".
- catalog title "Usos y formas de la persuasión publicitaria".
- catalog type "text".