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- catalog abstract ""To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctively." "For nearly thirty years, researchers at Yankelovich Partners, the world-famous research firm, have been compiling comprehensive information about consumers - their preferences, habits and lifestyles - mostly for the exclusive proprietary use of Yankelovich's corporate clients." "In order to prepare this remarkable book, two leading Yankelovich analysts have mined that incredibly deep data to generate an unprecedented wealth of marketing information about the three active consumer generations: Generation X, the Boomers, and the Matures." "Rocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with graphs and charts - and real-life, real product examples of families, individuals, and their buying patterns - Rocking the Ages is the definitive guide to targeting your business's products and services to your ideal consumers."--Jacket.".
- catalog contributor b10300836.
- catalog contributor b10300837.
- catalog contributor b10300838.
- catalog contributor b10300839.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description ""To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctively." "For nearly thirty years, researchers at Yankelovich Partners, the world-famous research firm, have been compiling comprehensive information about consumers - their preferences, habits and lifestyles - mostly for the exclusive proprietary use of Yankelovich's corporate clients." "In order to prepare this remarkable book, two leading Yankelovich analysts have mined that incredibly deep data to generate an unprecedented wealth of marketing information about the three active consumer generations: Generation X, the Boomers, and the Matures." "Rocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with graphs and charts - and real-life, real product examples of families, individuals, and their buying patterns - Rocking the Ages is the definitive guide to targeting your business's products and services to your ideal consumers."--Jacket.".
- catalog description "Choice Outstanding Academic Books and Nonprint Materials".
- catalog description "Preface: It All Started with a Girdle -- Sect. 1. Generational Markers. 1. The Power of Generations. 2. Matures: Triumph and Conformity. 3. Boomers: The 78-Million-Strong Gorilla. 4. GenX: The New Pragmatists -- Sect. 2. Generational Marketing. 5. Technology, Pure and Simple. 6. Cybercitizens Across Generations. 7. The Modern Media Babylon. 8. An Economy Built on Dreams. 9. Making It. 10. Good Health Is a Good Day at the Office. 11. Generations at Home. 12. Brand Land, Where Reciprocity Rules. 13. Bringing Generations to a Close.".
- catalog extent "xvii, 314 p. :".
- catalog identifier "0887308139".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : HarperBusiness,".
- catalog spatial "United States.".
- catalog subject "658.8 21".
- catalog subject "Generational marketing".
- catalog subject "HF5415.1 .S57 1997".
- catalog subject "Marketing United States.".
- catalog tableOfContents "Preface: It All Started with a Girdle -- Sect. 1. Generational Markers. 1. The Power of Generations. 2. Matures: Triumph and Conformity. 3. Boomers: The 78-Million-Strong Gorilla. 4. GenX: The New Pragmatists -- Sect. 2. Generational Marketing. 5. Technology, Pure and Simple. 6. Cybercitizens Across Generations. 7. The Modern Media Babylon. 8. An Economy Built on Dreams. 9. Making It. 10. Good Health Is a Good Day at the Office. 11. Generations at Home. 12. Brand Land, Where Reciprocity Rules. 13. Bringing Generations to a Close.".
- catalog title "Rocking the ages : the Yankelovich report on generational marketing / J. Walker Smith and Ann Clurman.".
- catalog type "text".