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• catalog abstract "From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy," And "Chubby Hubby"--Some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate. Policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led. Business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.".
• catalog alternative "Ben and Jerry's double-dip".
• catalog alternative "Double-dip".
• catalog contributor b10310918.
• catalog contributor b10310919.
• catalog contributor b10310920.
• catalog created "c1997.".
• catalog date "1997".
• catalog date "c1997.".
• catalog dateCopyrighted "c1997.".
• catalog description "And "Chubby Hubby"--Some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate.".
• catalog description "Business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.".
• catalog description "From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy,"".
• catalog description "Includes bibliographical references (p. 280-283) and index.".
• catalog description "Policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led.".
• catalog description "ch. 1. What do you mean, values-led business? -- ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development -- ch. 3. Turning values into value: values-led retailing -- ch. 4. Franchises and partnerships: values-led retailing -- ch. 5. Marketing for real -- ch. 6. People power: values-led human resources -- ch. 7. Mixing business and politics: taking stands on social issues -- ch. 8. International growth -- ch. 9. Future of values-led business.".
• catalog extent "300 p. :".
• catalog hasFormat "Ben & Jerry's double-dip.".
• catalog identifier "0684834995 (alk. paper)".
• catalog isFormatOf "Ben & Jerry's double-dip.".
• catalog issued "1997".
• catalog issued "c1997.".
• catalog language "eng".
• catalog publisher "New York : Simon & Schuster,".
• catalog relation "Ben & Jerry's double-dip.".
• catalog spatial "United States".
• catalog spatial "United States.".
• catalog subject "338.7/6374/0973 21".
• catalog subject "Ben & Jerry's (Firm) History.".
• catalog subject "Businesspeople United States Biography.".
• catalog subject "Cohen, Ben, (Ben R.)".
• catalog subject "Greenfield, Jerry.".
• catalog subject "HD9281.U54 B463 1997".
• catalog subject "Ice cream industry United States.".
• catalog subject "Social responsibility of business United States.".
• catalog tableOfContents "ch. 1. What do you mean, values-led business? -- ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development -- ch. 3. Turning values into value: values-led retailing -- ch. 4. Franchises and partnerships: values-led retailing -- ch. 5. Marketing for real -- ch. 6. People power: values-led human resources -- ch. 7. Mixing business and politics: taking stands on social issues -- ch. 8. International growth -- ch. 9. Future of values-led business.".
• catalog title "Ben & Jerry's double-dip : lead with your values and make money, too / Ben Cohen and Jerry Greenfield, with Meredith Maran.".
• catalog title "Ben and Jerry's double-dip".
• catalog title "Double-dip".
• catalog type "Biography. fast".
• catalog type "History. fast".
• catalog type "text".