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- catalog contributor b10344383.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog description "1. Introduction -- 2. The research setting -- 3. An interaction framework for the development of advertising agency-client relationships -- 4. Empirical research design -- 5. Development of the advertising agency-client relationship studied -- 6. A modified process model of advertising agency-client relationships -- 7. assessment of the study -- 8. Summary.".
- catalog description "Includes bibliographical references (p. 345-356) and index.".
- catalog extent "xiv, 373 p. :".
- catalog identifier "0415146070".
- catalog isPartOf "Routledge advances in management and business studies".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog spatial "Finland".
- catalog subject "659.1/068/8 20".
- catalog subject "Advertising agencies Customer services Finland Case studies.".
- catalog subject "HF5415.55 .H35 1997".
- catalog subject "Relationship marketing Finland Case studies.".
- catalog subject "Relationship marketing.".
- catalog subject "Service industries Marketing.".
- catalog tableOfContents "1. Introduction -- 2. The research setting -- 3. An interaction framework for the development of advertising agency-client relationships -- 4. Empirical research design -- 5. Development of the advertising agency-client relationship studied -- 6. A modified process model of advertising agency-client relationships -- 7. assessment of the study -- 8. Summary.".
- catalog title "Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.".
- catalog type "Case studies. fast".
- catalog type "text".