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- catalog abstract ""Change and challenge have always been essential parts of every marketer's standard lexicon. But in recent years the intensity of both has added two more words to most marketers' vocabularies: uncertainty and opportunity." "The AMA Marketing Encyclopedia: Issues and Trends Shaping the Future was written to enable marketers to respond to the challenges of uncertainty and change that have become part of everyday existence and to capitalize on the opportunities those challenges present."--Jacket.".
- catalog alternative "AMA marketing encyclopedia".
- catalog alternative "American Marketing Assocication marketing encyclopedia".
- catalog contributor b10370640.
- catalog contributor b10370641.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description ""Change and challenge have always been essential parts of every marketer's standard lexicon. But in recent years the intensity of both has added two more words to most marketers' vocabularies: uncertainty and opportunity." "The AMA Marketing Encyclopedia: Issues and Trends Shaping the Future was written to enable marketers to respond to the challenges of uncertainty and change that have become part of everyday existence and to capitalize on the opportunities those challenges present."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "New product innovation : new approaches for the new marketplace / Thomas D. Kuczmarski -- Mass customization : an emerging model for emerging markets / B. Joseph Pine II -- Strategies for making green a competitive edge / Jacquelyn A. Ottman -- Enviropreneurial marketing / P. Rajan Varadarajan -- Meeting the supervalue challenge / Philip Kotler -- Creativity in marketing / Arthur B. VanGundy -- Brainwriting : what to do when there's not a cloud in the brainstorming sky / Greg Goodman -- The future of positioning / Jack Trout and Al Ries -- The new role of public relations and marketing / Harold A. Bergen -- Crisis management : Getting it right when "things" go wrong / Alan K. Leahigh -- 800 service : the next 25 years / Shaun P. Gilmore -- Electronic marketing 2000 / Cecil C. Hoge, Sr. -- Proactive servicing for competitive advantage / Richard J. Chvala -- The hierarchy of customer satisfaction / Michael Herrington -- Perception is still all there is : getting the customer in focus / Allen R. Paison and Jeffrey W. Marr -- Internal marketing : building customer satisfaction from the inside out / Sybil F. Stershic -- Service blueprinting / G. Lynn Shostack -- Channel management 2000 / John T. Mentzer -- Wholesaling : new ways of selling, new forces and challenges / Adel I. El-Ansary -- Export/import marketing : lessons for domestic markets / Michael R. Czinkota -- List management : what it is, what it's not / Ken Bieschke -- Professional selling for the year 2000 : forces and trends / Gregg Baron -- Collaborative selling : the future of the sales process / Tony Alessand".
- catalog extent "x, 348 p. :".
- catalog identifier "0844235938".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "658/.003 20".
- catalog subject "HF5415 .M2982 1995".
- catalog subject "Marketing Encyclopedias.".
- catalog tableOfContents "New product innovation : new approaches for the new marketplace / Thomas D. Kuczmarski -- Mass customization : an emerging model for emerging markets / B. Joseph Pine II -- Strategies for making green a competitive edge / Jacquelyn A. Ottman -- Enviropreneurial marketing / P. Rajan Varadarajan -- Meeting the supervalue challenge / Philip Kotler -- Creativity in marketing / Arthur B. VanGundy -- Brainwriting : what to do when there's not a cloud in the brainstorming sky / Greg Goodman -- The future of positioning / Jack Trout and Al Ries -- The new role of public relations and marketing / Harold A. Bergen -- Crisis management : Getting it right when "things" go wrong / Alan K. Leahigh -- 800 service : the next 25 years / Shaun P. Gilmore -- Electronic marketing 2000 / Cecil C. Hoge, Sr. -- Proactive servicing for competitive advantage / Richard J. Chvala -- The hierarchy of customer satisfaction / Michael Herrington -- Perception is still all there is : getting the customer in focus / Allen R. Paison and Jeffrey W. Marr -- Internal marketing : building customer satisfaction from the inside out / Sybil F. Stershic -- Service blueprinting / G. Lynn Shostack -- Channel management 2000 / John T. Mentzer -- Wholesaling : new ways of selling, new forces and challenges / Adel I. El-Ansary -- Export/import marketing : lessons for domestic markets / Michael R. Czinkota -- List management : what it is, what it's not / Ken Bieschke -- Professional selling for the year 2000 : forces and trends / Gregg Baron -- Collaborative selling : the future of the sales process / Tony Alessand".
- catalog title "AMA marketing encyclopedia".
- catalog title "American Marketing Assocication marketing encyclopedia".
- catalog title "Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.".
- catalog type "Encyclopedias. fast".
- catalog type "text".