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- catalog contributor b10371033.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Strategic marketing planning -- Introduction to market segmentation -- Some common basis variables -- Segmentation using interdependence methods: partition clustering -- Segmentation using interdependence methods: hierarchical clustering -- Segmentation using dependence methods: interaction detection -- Some basic positioning concepts and techniques -- Perceptual positioning maps -- Preference positioning maps -- Other types of positioning maps -- Positioning based on laddering -- New products/services: the present scenario -- Benefit structure analysis -- Market structure studies: the Stefflre process -- Index.".
- catalog extent "xiii, 358 p. :".
- catalog identifier "0877572593 (hard cover)".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog subject "658.8/02 20".
- catalog subject "HF5415.125 .M493 1996".
- catalog subject "Market segmentation.".
- catalog subject "Marketing Statistical methods.".
- catalog tableOfContents "Strategic marketing planning -- Introduction to market segmentation -- Some common basis variables -- Segmentation using interdependence methods: partition clustering -- Segmentation using interdependence methods: hierarchical clustering -- Segmentation using dependence methods: interaction detection -- Some basic positioning concepts and techniques -- Perceptual positioning maps -- Preference positioning maps -- Other types of positioning maps -- Positioning based on laddering -- New products/services: the present scenario -- Benefit structure analysis -- Market structure studies: the Stefflre process -- Index.".
- catalog title "Segmentation and positioning for strategic marketing decisions / James H. Myers.".
- catalog type "text".