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- catalog abstract "This book brings together in one place, for quick reference and instant access, the best practices of today's industry leaders and business's most visionary thinkers. Full of conceptual insight, how-to tools and techniques, real examples, and proven strategies for creating, managing, and sustaining processes that result in long-lasting new product successes, this book is the definitive source on innovative thinking in business today. You'll also discover why it's impossible to approach innovation from a business school mentality; why investigations of any cost or size will fail if tied too tightly to current marketplace needs; why managers must learn to operate more intuitively; why cross-functional teams are more productive than any other organizational configuration; and how fostering a competitive internal environment results in a healthy, creative tension and hungry, entrepreneurial employees.--[book jacket].".
- catalog contributor b10392421.
- catalog contributor b10392422.
- catalog contributor b10392423.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "The editors on innovation -- "Vision is the engine that drives our enterprise" : 3M -- "Upset the natural equilibrium" : E.I. du Pont de Nemours and Company, Inc. -- "Set goals for succeeding generations" : General Electric Company -- "The long-term winners are those that provide quality and value" : Pfizer Inc. -- "Technology paves the highway to perpetual innovation" : Rubbermaid Inc.".
- catalog description "This book brings together in one place, for quick reference and instant access, the best practices of today's industry leaders and business's most visionary thinkers. Full of conceptual insight, how-to tools and techniques, real examples, and proven strategies for creating, managing, and sustaining processes that result in long-lasting new product successes, this book is the definitive source on innovative thinking in business today. You'll also discover why it's impossible to approach innovation from a business school mentality; why investigations of any cost or size will fail if tied too tightly to current marketplace needs; why managers must learn to operate more intuitively; why cross-functional teams are more productive than any other organizational configuration; and how fostering a competitive internal environment results in a healthy, creative tension and hungry, entrepreneurial employees.--[book jacket].".
- catalog extent "xvi, 192 p. ;".
- catalog identifier "088730771X".
- catalog isPartOf "BusinessMasters series.".
- catalog isPartOf "BusinessMasters".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : HarperBusiness,".
- catalog spatial "United States".
- catalog subject "658.5/14 21".
- catalog subject "HD45 .I53726 1997".
- catalog subject "Manufactures United States Technological innovations Management Case studies.".
- catalog subject "Manufacturing industries Technological innovations United States Management Case studies.".
- catalog subject "New products United States Management Case studies.".
- catalog subject "Technological innovations United States Management Case studies.".
- catalog tableOfContents "The editors on innovation -- "Vision is the engine that drives our enterprise" : 3M -- "Upset the natural equilibrium" : E.I. du Pont de Nemours and Company, Inc. -- "Set goals for succeeding generations" : General Electric Company -- "The long-term winners are those that provide quality and value" : Pfizer Inc. -- "Technology paves the highway to perpetual innovation" : Rubbermaid Inc.".
- catalog title "Innovation : breakthrough thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid / edited by Rosabeth Moss Kanter, John Kao, Fred Wiersema.".
- catalog type "Case studies. fast".
- catalog type "text".