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- catalog abstract "Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections? In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections.".
- catalog contributor b10400333.
- catalog coverage "United States Politics and government 1945-1989.".
- catalog coverage "United States Politics and government 1989-".
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Includes bibliographical references (p. 205-234) and index.".
- catalog description "Rethinking ads -- Buying air time -- Ad messages -- Media coverage of ads -- Ad watches and voluntary codes -- Learning about the candidates -- Setting the agenda -- Changing the standards -- Playing the blame game -- Advertising and democratic elections.".
- catalog description "Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections? In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections.".
- catalog extent "xix, 243 p. :".
- catalog hasFormat "Air wars.".
- catalog identifier "1568023464 (paper)".
- catalog identifier "1568023472 (hard)".
- catalog isFormatOf "Air wars.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Washington, D.C. : Congressional Quarterly,".
- catalog relation "Air wars.".
- catalog spatial "United States Politics and government 1945-1989.".
- catalog spatial "United States Politics and government 1989-".
- catalog spatial "United States.".
- catalog subject "324.7/3/097309045 21".
- catalog subject "Advertising, Political United States.".
- catalog subject "JF2112.A4 W47 1997".
- catalog subject "Political campaigns United States.".
- catalog subject "Television in politics United States.".
- catalog tableOfContents "Rethinking ads -- Buying air time -- Ad messages -- Media coverage of ads -- Ad watches and voluntary codes -- Learning about the candidates -- Setting the agenda -- Changing the standards -- Playing the blame game -- Advertising and democratic elections.".
- catalog title "Air wars : television advertising in election campaigns, 1952-1996 / Darrell M. West.".
- catalog type "text".