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- catalog abstract ""In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success." "Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives." "A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives."--Jacket.".
- catalog contributor b10405016.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description ""In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success." "Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives." "A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives."--Jacket.".
- catalog description "Ch. 1. Rules: Perception vs. Reality -- Ch. 2. Tools: What People Think of You vs. How People Think of You -- Ch. 3. Market Climate and the Halo Effect -- Ch. 4. Ups and Downs of Endorsements and Sponsorships -- Ch. 5. Seriously Not Taking Yourself Too Seriously -- Ch. 6. Media and the Budget: What Should Image Marketing Cost? -- Ch. 7. When the Product Is Bigger than a Breadbox -- Ch. 8. Negative Option -- Ch. 9. Image Marketing Casebook -- Ch. 10. Crash Course in Image Marketing.".
- catalog description "Includes bibliographical references (p. 217-219) and index.".
- catalog extent "xviii, 232 p. :".
- catalog identifier "0844235040 (alk. paper)".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill., USA : NTC Business Books ; Chicago, Ill. : American Marketing Association,".
- catalog subject "659.2 20".
- catalog subject "Advocacy advertising.".
- catalog subject "Corporate image.".
- catalog subject "HD59.2 .M37 1996".
- catalog subject "Mass media and business.".
- catalog subject "Public relations.".
- catalog tableOfContents "Ch. 1. Rules: Perception vs. Reality -- Ch. 2. Tools: What People Think of You vs. How People Think of You -- Ch. 3. Market Climate and the Halo Effect -- Ch. 4. Ups and Downs of Endorsements and Sponsorships -- Ch. 5. Seriously Not Taking Yourself Too Seriously -- Ch. 6. Media and the Budget: What Should Image Marketing Cost? -- Ch. 7. When the Product Is Bigger than a Breadbox -- Ch. 8. Negative Option -- Ch. 9. Image Marketing Casebook -- Ch. 10. Crash Course in Image Marketing.".
- catalog title "Image marketing : using public perceptions to attain business objectives / Joe Marconi.".
- catalog type "text".