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- catalog contributor b10426629.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog description "Includes bibliographical references (p. 289-295).".
- catalog extent "295 p. :".
- catalog identifier "3596134684".
- catalog isPartOf "Fischer Wirtschaft".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "ger".
- catalog publisher "Frankfurt : Fischer Taschenbuch Verlag,".
- catalog subject "Marketing Handbooks, manuals, etc.".
- catalog title "Lexikon der aktuellen Marketing-Begriffe / Heribert Meffert (Herausgeber).".
- catalog type "text".