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- catalog abstract "In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize themselves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, typefounding, advertising, and publishing industries. She considers the role of labor unions, advertising agencies, schools of art and design, and professional associations; the writings and ideas of Henry Lewis Johnson and William Addison Dwiggins; and the impact of the values of the Aesthetic Movement and the Arts and Crafts Movement.".
- catalog contributor b10434758.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction: Making Ideas Visible -- 1. Contexts and Connections -- 2. The Trade Journals -- 3. Career Transformations -- 4. Professionalization -- 5. The Great Divide -- 6. Women in Graphic Design History -- 7. At the End of the "Mechanical Revolution" -- App. A. Periodicals of Importance in American Graphic Design, 1852-1920 -- App. B. "New Kind of Printing Calls for New Design."".
- catalog description "What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize themselves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, typefounding, advertising, and publishing industries. She considers the role of labor unions, advertising agencies, schools of art and design, and professional associations; the writings and ideas of Henry Lewis Johnson and William Addison Dwiggins; and the impact of the values of the Aesthetic Movement and the Arts and Crafts Movement.".
- catalog extent "viii, 220 p. :".
- catalog identifier "0300068352 (cl : alk. paper)".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New Haven : Yale University Press,".
- catalog spatial "United States".
- catalog subject "741.6/0973/09034 21".
- catalog subject "Commercial art United States History.".
- catalog subject "Graphic arts United States History.".
- catalog subject "NC998.5.A1 T56 1997".
- catalog tableOfContents "Introduction: Making Ideas Visible -- 1. Contexts and Connections -- 2. The Trade Journals -- 3. Career Transformations -- 4. Professionalization -- 5. The Great Divide -- 6. Women in Graphic Design History -- 7. At the End of the "Mechanical Revolution" -- App. A. Periodicals of Importance in American Graphic Design, 1852-1920 -- App. B. "New Kind of Printing Calls for New Design."".
- catalog title "The origins of graphic design in America, 1870-1920 / Ellen Mazur Thomson.".
- catalog type "History. fast".
- catalog type "text".