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- catalog abstract "Video ("Hot spots : multimedia analyses of political ads. -- Urbana : Board of Trustees of University of Illinois, 1997) illustrates how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning; a call for and example of new kind of political analysis.".
- catalog alternative "Hot spots.".
- catalog contributor b10437535.
- catalog contributor b10437536.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Format of accompanying videocassette: VHS.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Political spots as paradigms of American politics -- How political advertising uses popular genres -- How popular genres become public styles of political aesthetics for American politics -- How musics and moving images deliver arguments in political advertisements on television -- How musics in electoral spots on television communicate feelings of political leadership -- How genres and musics orchestrate campaign spots -- How myths and musics in campaign spots orchestrate elections and politics in America.".
- catalog description "Video ("Hot spots : multimedia analyses of political ads. -- Urbana : Board of Trustees of University of Illinois, 1997) illustrates how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning; a call for and example of new kind of political analysis.".
- catalog extent "xix, 269 p. ;".
- catalog identifier "0252066480 (pbk. : acid-free paper)".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Urbana : University of Illinois Press,".
- catalog requires "Format of accompanying videocassette: VHS.".
- catalog spatial "United States.".
- catalog subject "324.7/3/0973 21".
- catalog subject "Advertising, Political United States.".
- catalog subject "JK2281 .N45 1997".
- catalog subject "Television in politics United States.".
- catalog tableOfContents "Political spots as paradigms of American politics -- How political advertising uses popular genres -- How popular genres become public styles of political aesthetics for American politics -- How musics and moving images deliver arguments in political advertisements on television -- How musics in electoral spots on television communicate feelings of political leadership -- How genres and musics orchestrate campaign spots -- How myths and musics in campaign spots orchestrate elections and politics in America.".
- catalog title "Video rhetorics : televised advertising in American politics / John S. Nelson and G. R. Boynton.".
- catalog type "Videotapes. local".
- catalog type "text".