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- catalog contributor b10441562.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "1. Exploring Modernity: An Introduction -- 2. Setting the Scene -- 3. Structural Conditions -- 4. The Marketing Department -- 5. Conceptualizing the Market -- 6. Materializing Good Ideas: The Poultry Project -- 7. Reaching the Average Norwegian: The Pizza Superiora Film Project -- 8. Offering Convenience and Culinary Appeal: The Bon Appetit Project -- 9. Articulating Difference Within a Global Format -- 10. Modernity in the Marketing Department.".
- catalog description "Includes bibliographical references (p. 291-300) and index.".
- catalog extent "viii, 308 p. ;".
- catalog hasFormat "Marketing and modernity.".
- catalog identifier "1859739911".
- catalog identifier "1859739962 (pbk.)".
- catalog isFormatOf "Marketing and modernity.".
- catalog isPartOf "Explorations in anthropology".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Oxford ; New York : Berg,".
- catalog relation "Marketing and modernity.".
- catalog spatial "Norway".
- catalog subject "Food Marketing Case studies.".
- catalog subject "Food industry and trade Norway Case studies.".
- catalog subject "HD9015.N6 L54 1997".
- catalog subject "New products Marketing Case studies.".
- catalog tableOfContents "1. Exploring Modernity: An Introduction -- 2. Setting the Scene -- 3. Structural Conditions -- 4. The Marketing Department -- 5. Conceptualizing the Market -- 6. Materializing Good Ideas: The Poultry Project -- 7. Reaching the Average Norwegian: The Pizza Superiora Film Project -- 8. Offering Convenience and Culinary Appeal: The Bon Appetit Project -- 9. Articulating Difference Within a Global Format -- 10. Modernity in the Marketing Department.".
- catalog title "Marketing and modernity / Marianne Elisabeth Lien.".
- catalog type "Case studies. fast".
- catalog type "text".