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- catalog contributor b10449964.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog extent "xv, 454 p. :".
- catalog identifier "0844234281 (alk. paper)".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "659.13/3 21".
- catalog subject "Advertising, Direct-mail.".
- catalog subject "Direct marketing.".
- catalog subject "HF5861 .T47 1997".
- catalog title "Winning direct response advertising : from print through interactive media / Joan Throckmorton.".
- catalog type "text".