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- catalog contributor b10449968.
- catalog contributor b10449969.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Includes bibliographical references (p. 219-239).".
- catalog description "pt. I. Revolution in the Grocery Industry. Ch. 1. Ravages of Change. Ch. 2. The Broader Revolution. Ch. 3. Evolution of the Packaged Goods Industry. Ch. 4. Erosion of the Infrastructure Supporting Traditional Packaged Goods Marketing. Ch. 5. The Market Adjusts. Ch. 6. The Solution: Efficient Consumer Response. Ch. 7. The Shape of the Future -- pt. II. Consumers' Grocery Shopping Behavior. Ch. 8. How Do Consumers Decide Where to Purchase Groceries? Ch. 9. How Do Consumers Decide What Categories to Buy? Ch. 10. How Do Consumers Decide Which Brands to Buy within a Product Category? Ch. 11. How Do Consumers Respond to Retailers' Merchandising, Pricing, and Promotional Strategies?".
- catalog extent "xvi, 239 p. :".
- catalog hasFormat "Grocery revolution.".
- catalog identifier "0673998800 (pbk.)".
- catalog isFormatOf "Grocery revolution.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Reading, Mass. : Addison-Wesley,".
- catalog relation "Grocery revolution.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "658.8/78 21".
- catalog subject "Brand name products United States.".
- catalog subject "Consumers United States Attitudes.".
- catalog subject "Consumers' preferences United States.".
- catalog subject "Food industry and trade United States.".
- catalog subject "Grocery trade United States.".
- catalog subject "HD9321.5 .K35 1997".
- catalog tableOfContents "pt. I. Revolution in the Grocery Industry. Ch. 1. Ravages of Change. Ch. 2. The Broader Revolution. Ch. 3. Evolution of the Packaged Goods Industry. Ch. 4. Erosion of the Infrastructure Supporting Traditional Packaged Goods Marketing. Ch. 5. The Market Adjusts. Ch. 6. The Solution: Efficient Consumer Response. Ch. 7. The Shape of the Future -- pt. II. Consumers' Grocery Shopping Behavior. Ch. 8. How Do Consumers Decide Where to Purchase Groceries? Ch. 9. How Do Consumers Decide What Categories to Buy? Ch. 10. How Do Consumers Decide Which Brands to Buy within a Product Category? Ch. 11. How Do Consumers Respond to Retailers' Merchandising, Pricing, and Promotional Strategies?".
- catalog title "Grocery revolution : the new focus on the consumer / Barbara E. Kahn, Leigh McAlister.".
- catalog type "text".