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- catalog abstract "Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them - you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this. Lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA - from innovative packaging to image overhaul - apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.".
- catalog contributor b10449974.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "1. Jump-Starting out of Hell -- 2. Ulysses, You, and Me -- 3. The Quick Fix Silver Bullet -- 4. Ah So Desu (It is so, it is so.) -- 5. New Customers from Heaven -- 6. Paying Bonuses for Mistakes -- 7. Innovate, Innovate, Innovate, and When You're Tired, Innovate Some More -- 8. Creating Your Own Terrorist Group for Innovation -- 9. The Jump-Start Golden Rule -- 10. You Can't Jump-Start from an Ivory Tower -- 11. Marketing to a Segment of One -- 12. Cheap Is Good, but Free Is Better -- 13. I'll Be Your Friend for Another Year -- 14. The Secret Weapon -- 15. An Offer They Can't Refuse -- 16. 1,000 Widow Ladies -- 17. Choose Which Customer to Dump -- 18. When Will You Stop? -- 19. Is it Fun? -- 20. Afterword.".
- catalog description "Lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA - from innovative packaging to image overhaul - apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.".
- catalog description "Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them - you'll be amazed by the results.".
- catalog description "Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this.".
- catalog extent "vii, 275 p. :".
- catalog identifier "0887308511".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York, N.Y. : HarperBusiness,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .S725 1997".
- catalog subject "Marketing.".
- catalog tableOfContents "1. Jump-Starting out of Hell -- 2. Ulysses, You, and Me -- 3. The Quick Fix Silver Bullet -- 4. Ah So Desu (It is so, it is so.) -- 5. New Customers from Heaven -- 6. Paying Bonuses for Mistakes -- 7. Innovate, Innovate, Innovate, and When You're Tired, Innovate Some More -- 8. Creating Your Own Terrorist Group for Innovation -- 9. The Jump-Start Golden Rule -- 10. You Can't Jump-Start from an Ivory Tower -- 11. Marketing to a Segment of One -- 12. Cheap Is Good, but Free Is Better -- 13. I'll Be Your Friend for Another Year -- 14. The Secret Weapon -- 15. An Offer They Can't Refuse -- 16. 1,000 Widow Ladies -- 17. Choose Which Customer to Dump -- 18. When Will You Stop? -- 19. Is it Fun? -- 20. Afterword.".
- catalog title "Ice to the Eskimos : how to market a product nobody wants / by Jon Spoelstra.".
- catalog type "text".