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- catalog contributor b10456679.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Includes bibliographical references (p. 33-37).".
- catalog extent "37 p. ;".
- catalog isPartOf "Commentary report ; no. 97-105".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 97-105.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "Cable television advertising.".
- catalog subject "Direct selling.".
- catalog subject "Telemarketing.".
- catalog subject "Teleshopping.".
- catalog title "Interactive home shopping and the retail industry / Joseph Alba ... [et al.].".
- catalog type "text".