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- catalog abstract ""The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets." "With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing."--Jacket.".
- catalog contributor b10461926.
- catalog contributor b10461927.
- catalog contributor b10461928.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description ""The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets." "With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "pt. I. Understanding the challenge of national economic development. Challenges to building a nation's wealth -- Major dilemmas and trade-offs in public policy toward economic development -- Distinguishing alternative pathways to development -- pt. II. Formulating the nation's strategic vision. Strategic groups of nations and the global competitive structure -- Assessing the nation's strengths and weaknesses -- Assessing the nation's opportunities and threats -- Developing the nation's strategic thrust -- pt. III. Developing the nation's strategic postures. Developing the nation's investment policies -- Building the nation's industrial portfolio -- Developing the nation's macroeconomic policies -- Developing the nation's infrastructure -- Developing the nation's institutional framework -- pt. IV. Supporting the company growth and prosperity. Bridging corporate strategy with the nation's wealth-building strategy -- Nourishing company growth -- Strategic development through cooperative strategies -- National wealth-building strategies: from strategic vision to strategic implementation.".
- catalog extent "xi, 451 p. :".
- catalog hasFormat "Marketing of nations.".
- catalog identifier "068483488X".
- catalog isFormatOf "Marketing of nations.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog relation "Marketing of nations.".
- catalog subject "338.9 21".
- catalog subject "Economic development.".
- catalog subject "Economic policy.".
- catalog subject "HD75 .K697 1997".
- catalog subject "Industrial policy.".
- catalog tableOfContents "pt. I. Understanding the challenge of national economic development. Challenges to building a nation's wealth -- Major dilemmas and trade-offs in public policy toward economic development -- Distinguishing alternative pathways to development -- pt. II. Formulating the nation's strategic vision. Strategic groups of nations and the global competitive structure -- Assessing the nation's strengths and weaknesses -- Assessing the nation's opportunities and threats -- Developing the nation's strategic thrust -- pt. III. Developing the nation's strategic postures. Developing the nation's investment policies -- Building the nation's industrial portfolio -- Developing the nation's macroeconomic policies -- Developing the nation's infrastructure -- Developing the nation's institutional framework -- pt. IV. Supporting the company growth and prosperity. Bridging corporate strategy with the nation's wealth-building strategy -- Nourishing company growth -- Strategic development through cooperative strategies -- National wealth-building strategies: from strategic vision to strategic implementation.".
- catalog title "The marketing of nations : a strategic approach to building national wealth / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee.".
- catalog type "text".