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- catalog contributor b10469839.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog description "1. Why Study the Media? -- 2. How to Study the Media -- 3. A Basis for Media Studies -- 4. Institutions as Source -- Where Does It All Start? -- 5. Product and Treatment -- Rolling Off the Production Line -- 6. Special Cases -- News: Influence -- Advertising: Persuasion Some Are More Equal Than Others -- 7. Meanings -- Did You Get the Message? -- 8. Audiences -- 9. Effects -- The Payoff?".
- catalog description "Includes bibliographical references (p. [232]-238) and index.".
- catalog extent "xi, 240 p. :".
- catalog identifier "0340676639".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "eng".
- catalog publisher "London ; New York : Arnold ; New York : Distributed exclusively in the USA by St. Martin's Press,".
- catalog subject "302.23/07 21".
- catalog subject "Mass media Study and teaching.".
- catalog subject "P91.3 .B79 1997".
- catalog tableOfContents "1. Why Study the Media? -- 2. How to Study the Media -- 3. A Basis for Media Studies -- 4. Institutions as Source -- Where Does It All Start? -- 5. Product and Treatment -- Rolling Off the Production Line -- 6. Special Cases -- News: Influence -- Advertising: Persuasion Some Are More Equal Than Others -- 7. Meanings -- Did You Get the Message? -- 8. Audiences -- 9. Effects -- The Payoff?".
- catalog title "More than meets the eye : an introduction to media studies / Graeme Burton.".
- catalog type "text".