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- catalog abstract "In The New Rules of Marketing, Newell uses his decades of marketing experience to define how marketers can flourish this year, next year and far into the 21st Century. His new book details how, because of new technologies and practices, marketers can now listen carefully to each customer or customer segment, then design their marketing plans based on these invaluable findings. In this exciting and challenging new arena, Newell explores 5 important consumer trends that will impact the marketing scene well beyond the year 2000; how Baby Boomers' have changed the rules, and how you can expect their children to behave; the new rules of marketing, and how they make it easy for you to profitably use customer analyses and database reports; the 3 basic laws of database marketing, and which one carries proven predictive power; and 4 legendary case histories ... and the time-honored lessons you can discover from each.".
- catalog contributor b10471835.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "In The New Rules of Marketing, Newell uses his decades of marketing experience to define how marketers can flourish this year, next year and far into the 21st Century. His new book details how, because of new technologies and practices, marketers can now listen carefully to each customer or customer segment, then design their marketing plans based on these invaluable findings.".
- catalog description "In this exciting and challenging new arena, Newell explores 5 important consumer trends that will impact the marketing scene well beyond the year 2000; how Baby Boomers' have changed the rules, and how you can expect their children to behave; the new rules of marketing, and how they make it easy for you to profitably use customer analyses and database reports; the 3 basic laws of database marketing, and which one carries proven predictive power; and 4 legendary case histories ... and the time-honored lessons you can discover from each.".
- catalog description "Includes bibliographical references (p. 291-304) and index.".
- catalog extent "xx, 315 p. :".
- catalog hasFormat "New rules of marketing.".
- catalog identifier "0786312289".
- catalog isFormatOf "New rules of marketing.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog relation "New rules of marketing.".
- catalog subject "658.8 21".
- catalog subject "Database marketing.".
- catalog subject "HF5415.55 .N49 1997".
- catalog subject "Relationship marketing.".
- catalog title "The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell.".
- catalog type "text".