Matches in Harvard for { <http://id.lib.harvard.edu/aleph/007579804/catalog> ?p ?o. }
Showing items 1 to 26 of
26
with 100 items per page.
- catalog abstract "In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies.".
- catalog contributor b10473130.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "1. A Concept With a History -- 2. The Audience in Communication Theory and Research -- 3. Typologies of Audience -- 4. Questions of Media Reach -- 5. Principles of Audience Formation and Continuity -- 6. Audience Practices: Social Uses of the Media -- 7. Communicator-Audience Relations -- 8. The Audience in Flux -- 9. The Future of the Audience Concept.".
- catalog description "Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies.".
- catalog description "In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology.".
- catalog description "Includes bibliographical references (p. 151-161) and index.".
- catalog extent "x, 166 p. :".
- catalog hasFormat "Audience analysis.".
- catalog identifier "0761910018 (cloth : acid-free paper)".
- catalog identifier "0761910026 (pbk. : acid-free paper)".
- catalog isFormatOf "Audience analysis.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Audience analysis.".
- catalog subject "302.23 21".
- catalog subject "Mass media Audiences.".
- catalog subject "P96.A83 M39 1997".
- catalog tableOfContents "1. A Concept With a History -- 2. The Audience in Communication Theory and Research -- 3. Typologies of Audience -- 4. Questions of Media Reach -- 5. Principles of Audience Formation and Continuity -- 6. Audience Practices: Social Uses of the Media -- 7. Communicator-Audience Relations -- 8. The Audience in Flux -- 9. The Future of the Audience Concept.".
- catalog title "Audience analysis / Denis McQuail.".
- catalog type "text".