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- catalog abstract "Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.".
- catalog contributor b10507644.
- catalog contributor b10507645.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.".
- catalog description "Includes bibliographical references (p. 249-258) and index.".
- catalog description "Introduction: The power of the unexpected -- The true nature of corporate creativity -- How preconceptions limit corporate creativity -- What do we really know about creativity? -- The decline of the simple suggestion system and the rise of a new generation -- How misalignment shuts down creativity -- Alignment: the first essential element -- Self-initiated activity -- Unofficial activity -- Serendipity -- Diverse stimuli -- Within-company communication -- Unleashing corporate creativity: where to start.".
- catalog extent "ix, 277 p. ;".
- catalog identifier "1576750094 (alk. paper)".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "San Francisco : Berrett-Koehler Publishers,".
- catalog subject "658 21".
- catalog subject "Creative ability in business.".
- catalog subject "HD53 .R6 1997".
- catalog subject "Organizational learning.".
- catalog subject "Technological innovations Management.".
- catalog tableOfContents "Introduction: The power of the unexpected -- The true nature of corporate creativity -- How preconceptions limit corporate creativity -- What do we really know about creativity? -- The decline of the simple suggestion system and the rise of a new generation -- How misalignment shuts down creativity -- Alignment: the first essential element -- Self-initiated activity -- Unofficial activity -- Serendipity -- Diverse stimuli -- Within-company communication -- Unleashing corporate creativity: where to start.".
- catalog title "Corporate creativity : how innovation and improvement actually happen / Alan G. Robinson & Sam Stern.".
- catalog type "text".