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- catalog contributor b10508215.
- catalog contributor b10508216.
- catalog contributor b10508217.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "ix, 386 p. :".
- catalog identifier "0805813918 (alk. paper)".
- catalog isPartOf "Advertising and consumer psychology".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Mahwah, N.J. : Lawrence Erlbaum Associates,".
- catalog subject "658.8 20".
- catalog subject "Communication in marketing Congresses.".
- catalog subject "HF5415.123 .I58 1996".
- catalog subject "Marketing Management Congresses.".
- catalog title "Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore.".
- catalog type "text".