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- catalog contributor b10513989.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Ch. 1. Mass Media Industries: What Are They? Why Study Them? -- Ch. 2. Power Roles: A Framework for Strategic Thinking -- Ch. 3. A Bit of History: Government, Business, and Mass Media -- Ch. 4. Media Support: Paying the Piper, Calling the Tune -- Ch. 5. Targeting the Audience -- Ch. 6. The Power of the Public -- Ch. 7. The Production Process -- Ch. 8. Coping with Risks of Production -- Ch. 9. U.S. Mass Media in a Global Economy -- Ch. 10. The Challenge of Synergy.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvii, 298 p. ;".
- catalog hasFormat "Media systems in society.".
- catalog identifier "0801317045".
- catalog isFormatOf "Media systems in society.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : Longman,".
- catalog relation "Media systems in society.".
- catalog subject "302.23 20".
- catalog subject "Mass media.".
- catalog subject "P90 .T87 1997".
- catalog tableOfContents "Ch. 1. Mass Media Industries: What Are They? Why Study Them? -- Ch. 2. Power Roles: A Framework for Strategic Thinking -- Ch. 3. A Bit of History: Government, Business, and Mass Media -- Ch. 4. Media Support: Paying the Piper, Calling the Tune -- Ch. 5. Targeting the Audience -- Ch. 6. The Power of the Public -- Ch. 7. The Production Process -- Ch. 8. Coping with Risks of Production -- Ch. 9. U.S. Mass Media in a Global Economy -- Ch. 10. The Challenge of Synergy.".
- catalog title "Media systems in society : understanding industries, strategies, and power / Joseph Turow.".
- catalog type "text".