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- catalog contributor b10542455.
- catalog contributor b10542456.
- catalog contributor b10542457.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Includes bibliographical references (p. [143]-154).".
- catalog description "Janus and marketing : the past, present, and prospective future of marketing / Stephen A. Greyser -- Looking ahead at the marketplace : it's global and it's changing / John U. Farley -- The future role of marketing in the organization / Frederick E. Webster, Jr. -- Aligning the organization to the market / George S. Day -- Future prospects for marketing education / Robert D. Buzzell and Rajendra Sisodia -- Some thoughts on the futures of marketing / Donald R. Lehmann.".
- catalog extent "xvi, 154 p. :".
- catalog identifier "0965711404".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Cambridge, MA : Marketing Science Institute,".
- catalog subject "Marketing Forecasting.".
- catalog subject "Marketing Study and teaching.".
- catalog subject "Marketing.".
- catalog tableOfContents "Janus and marketing : the past, present, and prospective future of marketing / Stephen A. Greyser -- Looking ahead at the marketplace : it's global and it's changing / John U. Farley -- The future role of marketing in the organization / Frederick E. Webster, Jr. -- Aligning the organization to the market / George S. Day -- Future prospects for marketing education / Robert D. Buzzell and Rajendra Sisodia -- Some thoughts on the futures of marketing / Donald R. Lehmann.".
- catalog title "Reflections on the futures of marketing : practice and education / edited by Donald R. Lehmann and Katherine E. Jocz.".
- catalog type "text".