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- catalog abstract "Chronicles the history of Apple Computer, from its founding by Steve Jobs and Steve Wozniak in 1976, through the divisive internal conflicts over the Apple II and the Macintosh, to the rapid changes in CEOs, mismanagement, and missed opportunities of the 1990s.".
- catalog contributor b10549220.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Chronicles the history of Apple Computer, from its founding by Steve Jobs and Steve Wozniak in 1976, through the divisive internal conflicts over the Apple II and the Macintosh, to the rapid changes in CEOs, mismanagement, and missed opportunities of the 1990s.".
- catalog description "In the beginning -- The glory years -- The licensing debate -- A "noble village" -- An engineering morass -- The fall of Jean-Louis Gassée -- Crossing a canyon -- Looking for another way out -- Sculley's waterloo -- A new sheriff in town -- The march to PowerPC -- From Power Mac to the cliff -- The wreck of the diesel -- Spindler's last stand -- Mission: impossible -- NeXT: a founder's return -- Thinking different.".
- catalog description "Includes bibliographical references (p. [449]-450) and index.".
- catalog extent "xiii, 463 p. ;".
- catalog hasFormat "Apple.".
- catalog identifier "0812928512".
- catalog isFormatOf "Apple.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : Times Business/Random House,".
- catalog relation "Apple.".
- catalog spatial "United States".
- catalog subject "338.7/61004165 21".
- catalog subject "Apple Computer, Inc. Management.".
- catalog subject "Computer industry United States Management Case studies.".
- catalog subject "HD9696.C64 A8633 1997".
- catalog tableOfContents "In the beginning -- The glory years -- The licensing debate -- A "noble village" -- An engineering morass -- The fall of Jean-Louis Gassée -- Crossing a canyon -- Looking for another way out -- Sculley's waterloo -- A new sheriff in town -- The march to PowerPC -- From Power Mac to the cliff -- The wreck of the diesel -- Spindler's last stand -- Mission: impossible -- NeXT: a founder's return -- Thinking different.".
- catalog title "Apple : the inside story of intrigue, egomania, and business blunders / Jim Carlton.".
- catalog type "Case studies. fast".
- catalog type "text".