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- catalog contributor b10551756.
- catalog contributor b10551757.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog description "1. Marketing in context -- 2. Setting a course -- 3. Action to promote sales -- 4. The personal touch -- 5. Managing distribution -- 6. Chips and change.".
- catalog extent "xv, 154 p. :".
- catalog identifier "0415151333".
- catalog identifier "0415151341 (pbk.)".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog spatial "Great Britain".
- catalog spatial "Great Britain.".
- catalog subject "070.5/0941 21".
- catalog subject "Books Great Britain Marketing.".
- catalog subject "Publishers and publishing Great Britain.".
- catalog subject "Z323 .F58 1997".
- catalog tableOfContents "1. Marketing in context -- 2. Setting a course -- 3. Action to promote sales -- 4. The personal touch -- 5. Managing distribution -- 6. Chips and change.".
- catalog title "Marketing in publishing / Patrick Forsyth, with Robin Birn.".
- catalog type "text".