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- catalog contributor b10564789.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xi, 241 p. :".
- catalog identifier "0844235830 (alk. paper)".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "658.8/02 20".
- catalog subject "Communication in marketing.".
- catalog subject "HF5415.123 .P476 1997".
- catalog title "Strategies for implementing integrated marketing communications / Larry Percy.".
- catalog type "text".