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- catalog abstract "Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.".
- catalog contributor b10564804.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "1. Overview -- 2. Creativity -- 3. Two Principles of Communication -- 4. The Buying Process -- 5. The Persuasion Process: Part I -- 6. Needs -- 7. The Persuasion Process: Part II -- 8. Controlling the Persuasion Process -- 9. Features, Functions, and Benefits -- 10. Setting Your Objective -- 11. Using the Tools -- 12. Case Study: How to Increase Staff During a Hiring Freeze -- 13. Case Study: How to Get Funding for Your Program -- 14. Case Study: How to Be a Rocket Scientist! -- 15. Building Your Own Proposal -- 16. A Touch of the Real World -- 17. Can You Find the Errors? -- 18. Selling Your Ideas to Higher Management -- 19. The Anatomy of Persuasion as a Management Tool.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.".
- catalog extent "xii, 193 p. :".
- catalog identifier "0814479529".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : Amacom,".
- catalog subject "658.4/052 21".
- catalog subject "HD58.6 .A93 1997".
- catalog subject "Leadership.".
- catalog subject "Negotiation in business.".
- catalog subject "Persuasion (Psychology) in business.".
- catalog subject "Persuasion (Psychology)".
- catalog subject "Persuasion (Rhetoric) in business.".
- catalog subject "Persuasion (Rhetoric)".
- catalog subject "Selling.".
- catalog tableOfContents "1. Overview -- 2. Creativity -- 3. Two Principles of Communication -- 4. The Buying Process -- 5. The Persuasion Process: Part I -- 6. Needs -- 7. The Persuasion Process: Part II -- 8. Controlling the Persuasion Process -- 9. Features, Functions, and Benefits -- 10. Setting Your Objective -- 11. Using the Tools -- 12. Case Study: How to Increase Staff During a Hiring Freeze -- 13. Case Study: How to Get Funding for Your Program -- 14. Case Study: How to Be a Rocket Scientist! -- 15. Building Your Own Proposal -- 16. A Touch of the Real World -- 17. Can You Find the Errors? -- 18. Selling Your Ideas to Higher Management -- 19. The Anatomy of Persuasion as a Management Tool.".
- catalog title "The anatomy of persuasion / Norbert Aubuchon.".
- catalog type "text".