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- catalog contributor b10565425.
- catalog contributor b10565426.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Positioning -- Marketing strategies -- Communication goals -- Product/branding/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Merchandising -- Publicity -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation -- Marketing research and testing (R & T).".
- catalog extent "xxxiv, 510 p. :".
- catalog identifier "0844232025".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "658.8/02 20".
- catalog subject "Business planning Handbooks, manuals, etc.".
- catalog subject "HF5415.13 .H52 1997".
- catalog subject "Marketing Management Handbooks, manuals, etc.".
- catalog tableOfContents "The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Positioning -- Marketing strategies -- Communication goals -- Product/branding/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Merchandising -- Publicity -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation -- Marketing research and testing (R & T).".
- catalog title "How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.".
- catalog type "Handbooks, manuals, etc. fast".
- catalog type "text".