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- catalog contributor b10569798.
- catalog contributor b10569799.
- catalog created "1984.".
- catalog date "1984".
- catalog date "1984.".
- catalog dateCopyrighted "1984.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xvii, 841 p. :".
- catalog identifier "0256030197".
- catalog isPartOf "Irwin series in marketing".
- catalog issued "1984".
- catalog issued "1984.".
- catalog language "eng".
- catalog publisher "Homewood, Ill. : R.D. Irwin,".
- catalog subject "658.8 19".
- catalog subject "HF5415.13 .M3 1984".
- catalog subject "Marketing Management.".
- catalog title "Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.".
- catalog type "text".