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- catalog contributor b10578727.
- catalog created "1997.".
- catalog date "1997".
- catalog date "1997.".
- catalog dateCopyrighted "1997.".
- catalog description "High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- Internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- Telecommunications Act and the high-tech consumer / James A. Muncy -- High-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Marketing strategy implications [Conclusion] / Allan C. Reddy.".
- catalog description "Includes bibliographical references (p. [145]-152) and indexes.".
- catalog extent "xii, 160 p. :".
- catalog identifier "1567200729 (alk. paper)".
- catalog issued "1997".
- catalog issued "1997.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Quorum Books,".
- catalog subject "658.8/34/08621 21".
- catalog subject "Affluent consumers.".
- catalog subject "HF5415.32 .E527 1997".
- catalog subject "High technology Marketing.".
- catalog subject "Internet.".
- catalog tableOfContents "High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- Internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- Telecommunications Act and the high-tech consumer / James A. Muncy -- High-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Marketing strategy implications [Conclusion] / Allan C. Reddy.".
- catalog title "The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy.".
- catalog type "text".