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- catalog abstract "Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick. Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love.".
- catalog contributor b10578763.
- catalog contributor b10578764.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick. Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love.".
- catalog description "Includes bibliographical references (p. 195-197) and index.".
- catalog description "Winning formula -- Kid empowerment -- YMS guide to successful product and program development -- Birth through age 2 : the dependency/exploratory stage -- Ages 3 through 7 : the emerging-autonomy stage -- Ages 8 through 12 : the rule/role stage -- Ages 13 through 15 : early adolescence -- Ages 16 through 19 : late adolescence -- Gender differences : Barbie meets Godzilla -- Kids and characters -- Successful marketing to kids.".
- catalog extent "206 p. :".
- catalog identifier "0684834480".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog subject "658.8/34/083 21".
- catalog subject "Child consumers.".
- catalog subject "Child development.".
- catalog subject "Cognition in children.".
- catalog subject "HF5415.32 .A25 1997".
- catalog subject "New products.".
- catalog tableOfContents "Winning formula -- Kid empowerment -- YMS guide to successful product and program development -- Birth through age 2 : the dependency/exploratory stage -- Ages 3 through 7 : the emerging-autonomy stage -- Ages 8 through 12 : the rule/role stage -- Ages 13 through 15 : early adolescence -- Ages 16 through 19 : late adolescence -- Gender differences : Barbie meets Godzilla -- Kids and characters -- Successful marketing to kids.".
- catalog title "What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher.".
- catalog type "text".