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- catalog contributor b10586981.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Ch. 1. Writing the Internet Marketing Plan: An Introduction -- Ch. 2. Preparing the Business Overview and Executive Summary -- Ch. 3. Analyzing Internet Market Statistics -- Ch. 4. Formulating Marketing Communications Strategies -- Ch. 5. Planning Your Internet Marketing Budget -- Ch. 6. Forming the Internet Marketing Task Force -- Ch. 7. Designing Advertising and Direct Mail Campaigns -- Ch. 8. Utilizing Collateral Materials/Sales Literature -- Ch. 9. Developing a Corporate Identity -- Ch. 10. Conducting Market Research -- Ch. 11. Executing Public Relations and Promotional Programs -- Ch. 12. Incorporating Sales Support Functions -- Ch. 13. Planning Trade Shows -- Ch. 14. Launching Your Internet Marketing Program -- Ch. 15. Measuring Internet Marketing Results -- App. A. Internet Marketing Plan -- App. B. Marketing Plan Software -- App. C. Periodicals Covering the Internet and Marketing.".
- catalog description "Includes index.".
- catalog description "System requirements: IBM compatible PC; Word processor; Spreadsheet program; Web browser for viewing the bookmark file.".
- catalog extent "xx, 379 p. :".
- catalog hasFormat "Internet marketing plan.".
- catalog identifier "0471172952 (alk. paper)".
- catalog isFormatOf "Internet marketing plan.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : J. Wiley & Co.,".
- catalog relation "Internet marketing plan.".
- catalog requires "System requirements: IBM compatible PC; Word processor; Spreadsheet program; Web browser for viewing the bookmark file.".
- catalog subject "658.8/00285/4678 21".
- catalog subject "HF5415.1265 .B39 1997".
- catalog subject "Internet marketing.".
- catalog tableOfContents "Ch. 1. Writing the Internet Marketing Plan: An Introduction -- Ch. 2. Preparing the Business Overview and Executive Summary -- Ch. 3. Analyzing Internet Market Statistics -- Ch. 4. Formulating Marketing Communications Strategies -- Ch. 5. Planning Your Internet Marketing Budget -- Ch. 6. Forming the Internet Marketing Task Force -- Ch. 7. Designing Advertising and Direct Mail Campaigns -- Ch. 8. Utilizing Collateral Materials/Sales Literature -- Ch. 9. Developing a Corporate Identity -- Ch. 10. Conducting Market Research -- Ch. 11. Executing Public Relations and Promotional Programs -- Ch. 12. Incorporating Sales Support Functions -- Ch. 13. Planning Trade Shows -- Ch. 14. Launching Your Internet Marketing Program -- Ch. 15. Measuring Internet Marketing Results -- App. A. Internet Marketing Plan -- App. B. Marketing Plan Software -- App. C. Periodicals Covering the Internet and Marketing.".
- catalog title "The Internet marketing plan / Kim M. Bayne.".
- catalog type "text".