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- catalog contributor b10590178.
- catalog contributor b10590179.
- catalog created "1994.".
- catalog date "1994".
- catalog date "1994.".
- catalog dateCopyrighted "1994.".
- catalog description "Includes bibliographical references.".
- catalog extent "506 p. :".
- catalog isPartOf "ARF research reference series book".
- catalog issued "1994".
- catalog issued "1994.".
- catalog language "eng".
- catalog publisher "New York, N.Y. : Advertising Research Foundation,".
- catalog subject "Advertising Research.".
- catalog subject "Advertising copy.".
- catalog title "Understanding copy pretesting : an instructional collection of noteworthy papers on the history, role, methods, measures, and validity of copy pretesting research / compiled by Theodore F. Dunn ... [et al.].".
- catalog type "text".