Matches in Harvard for { <http://id.lib.harvard.edu/aleph/007660583/catalog> ?p ?o. }
Showing items 1 to 21 of
21
with 100 items per page.
- catalog contributor b10590181.
- catalog contributor b10590182.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Concept and definition -- Attitudinal elements of brand equity -- Behavioral aspects of brand equity -- Dollar value of brand equity -- Multidimensional brand equity focus.".
- catalog description "Includes bibliographical references.".
- catalog extent "329 p. :".
- catalog isPartOf "ARF research reference series book".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "New York, NY : Advertising Research Foundation,".
- catalog subject "Advertising Brand name products Research.".
- catalog subject "Brand name products Marketing Research.".
- catalog subject "Brand name products Valuation.".
- catalog subject "Intangible property Valuation.".
- catalog tableOfContents "Concept and definition -- Attitudinal elements of brand equity -- Behavioral aspects of brand equity -- Dollar value of brand equity -- Multidimensional brand equity focus.".
- catalog title "Exploring brand equity : an insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioral, monetary worth, and multidimensional aspects of brand equity / compiled by: Arthur Christiani ... [et al.]".
- catalog type "text".